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PromoLink for Suppliers โ€” Update once. It shows up everywhere.
For Suppliers

Suppliers, stop updating the same product in ASI, SAGE, EDI, and DC.

Update it once where your data already lives. PromoLink publishes it everywhere distributors are looking โ€” automatically, accurately, on time.

  • No re-entering the same product in multiple systems
  • No fixing mismatched product data
  • No lag between updates
PromoLink connects supplier data to ASI, SAGE, DC, and PromoStandards
THE STATUS

The reality for most suppliers

Same product, same price, same stock โ€” updated in three or four places by hand. Every week. Forever.

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Pricing changes

Updated in 3โ€“5 systems separately. Different versions live in different places by Friday.

โ†ป

Inventory shifts

Manually corrected across channels. Distributors quote stock you no longer have.

โ‰ก

Product detail updates

Repeated line by line in every catalog and portal. Same edit, four times.

!

Errors show up

Mismatched data, wrong specs, stale images. Distributors quietly lose trust.

How it works

One source. Every distributor channel.

PromoLink connects directly to where your product data already lives โ€” and publishes it as live, PromoStandards-compliant endpoints that feed every distributor platform.

Your source

Where your data lives

Stays in the system your team already uses. No re-entry, no exports, no spreadsheets.

ERP
PIM
Inventory system
Database
Google Sheets
we read

Transforms & Publishes

Reads from your existing systems. Publishes to every channel distributors look at โ€” automatically.

  • Direct backend connectivity
  • Continuous sync, proactively monitored
  • Individually mapped to each of those services
we publish
Distributor channels

Where distributors look

Same accurate data, simultaneously, across every platform that matters.

SAGE
ASI
DistributorCentral
PromoStandards.org
EDI partners on request

PromoStandards

Source-connected. No import or upload base.

Most "PromoStandards service providers" act like a mailbox, they expect you to drop files in and pick them up later. PromoLink is built differently: we plug into your operational system directly, so your data is always as fresh as your source.

PromoStandards service types supported
Inventory
Product Data
Pricing & Configuration
Order Status
Order Shipment Notification
Invoice
Media Content
Product Compliance
Purchase Order
Remittance Advice
Company Data
Supplier ROI Calculator

The True Source Advantage

One central record for product, image, pricing, and inventory data โ€” pushed live to every trade destination. Drag the sliders to see what API syndication is worth in your business.

01

Update once, publish everywhere

Change a price or image in your system, all four destinations reflect it instantly via API. No spreadsheets, no re-entry.

02

Never lose a sale to stale data

Live inventory means distributors see what you actually have before they quote their clients. Mismatches send them straight to a competitor.

03

Earn preferred supplier status

Distributors return to suppliers they can trust. Reliability compounds, accurate data today becomes a preferred-supplier slot for years.

ROI calculator

Adjust the sliders to your catalog. We'll estimate labor, lost-sales, rework, and chargeback impact.

Est. annual ROI
โ€”
Your inputs
Products in catalog500
est. 6 hrs/week to maintain manually across 4 destinations
4 hrs base + 1 hr per 200 extra SKUs
Avg. product price ($)$20
Monthly orders500
Avg. units per order72
Staff hourly rate ($)$35
% of labor time lost to rework8%
of your weekly maintenance hours spent correcting data errors
% of orders lost to bad data12%
orders that fail or cancel due to stale inventory or wrong pricing
% of lost sales recoverable via API75%
your estimate of how many lost orders live data would have saved
Chargeback rate (% of revenue)0.5%
distributor penalties & disputes from data mismatches โ€” industry average ~0.5%
Results
Labor saved / yr est. hrs/week ร— 52 ร— hourly rate ร— 4 destinations. API eliminates manual re-entry across all channels.
Labor saved / yr
โ€”
Revenue recovered / yr Monthly orders ร— 12 ร— units ร— price ร— loss rate ร— recovery %. Driven by order volume and loss rate.
Revenue recovered / yr
โ€”
Rework cost today / yr Labor hrs ร— rework % ร— hourly rate ร— 4 destinations. Time spent fixing wrong prices, mismatched images, stale descriptions.
Rework cost today / yr
โ€”
Chargebacks & disputes saved / yr Annual revenue ร— chargeback rate ร— 4 destinations. Distributor penalties from data mismatches.
Chargebacks saved / yr
โ€”
Orders lost / yr (count) Monthly orders ร— 12 ร— loss rate. Sense-check against your actual experience.
Orders lost / yr
โ€”
Distributor relationships at risk Est. 15% of lost orders trigger a supplier switch. Conservative โ€” actual churn may be higher.
Relationships at risk / yr
โ€”
est. 15% of lost orders trigger a supplier switch
The same order. Two suppliers. One outcome. When a distributor can't confirm stock, they don't wait โ€” they move on in minutes. Here's how it plays out.
A
Supplier A
Manual updates ยท data 4 days old
1
Distributor finds productCatalog shows 1,200 units. Client needs 500 โ€” looks fine.
2
Quote sent500 units ร— $7.70 = $3,850. Client approves immediately.
!
Order fails at checkoutOnly 180 units in stock. Last shipment was never pushed.
โœ•
Distributor switches suppliersFinds Supplier B with confirmed live stock. Done in 60 seconds.
B
Supplier B
API sync ยท inventory live every 15 min
1
Distributor finds productShows actual 950 units. Accurate and confirmed.
โœ“
Order placed with confidenceNo back-and-forth. Confirmed in one step.
โœ“
Client gets a delivery dateClean transaction. Distributor looks professional.
โ˜…
Preferred supplier statusWon on reliability โ€” not price.
โ€”
Supplier A ยท $3,850 lost Plus the distributor relationship. Root cause: 4-day-old inventory.
โœ“
Supplier B ยท $3,850 won No discounting. Won because data was accurate when it mattered.
Outcomes

What you actually gain

Not features โ€” outcomes. What changes the day after your endpoints go live.

More control over your product data

One source of truth. You control exactly what gets published, to which channel, and when.

No more data mismatches

Same product details everywhere. No discrepancies between platforms. Distributors see consistent information.

Faster product changes

Changes reflect across all channels without delay. Price update Monday morning = price update Monday morning, everywhere.

Less manual work for your team

No re-entering product data. No line-by-line corrections. Fewer repetitive tasks. Your team can focus on what actually moves the business.

Cleaner distributor experience

Distributors see accurate, up-to-date products. Fewer questions, corrections, and back-and-forth. Trust compounds.

The walkthrough

What we'll see in this call

No pitch deck. We open your actual workflow and walk through the path your data takes today โ€” and what it could look like.

01

Where your data lives today

ERP, PIM, inventory system, or the spreadsheet that runs the catalog โ€” we map the actual source.

02

How updates flow now โ†’ vs. with PromoLink

The path from a single edit to ASI, SAGE, DC, and PromoStandards. Before and after, side by side.

03

What setup looks like

No disruption to your current workflow. Phased rollout, common timeline, what your team needs to provide.

04

What your team stops doing immediately

Concrete list of the manual work that disappears the day your endpoints go live.

Book your walkthrough

See how your current process becomes one update.

Fill out the form below and see how your current process โ€” ASI โ†’ SAGE โ†’ DC โ†’ EDI โ€” can be reduced to a single update.

All set. Your request has been submitted.

Now pick a time that works for you.

Book your walkthrough
FAQ

Have a question before you start?

Check out our Supplier FAQ โ†’