Common questions from suppliers about how PromoLink works, what makes it different, and how to get your data in front of distributors — automatically.
Take the survey to see where you stand on becoming fully integrated → Only takes 5 minutes.
Try a different keyword, or book a call to ask us directly.
PromoLink is a data integration platform built for promotional products suppliers. It connects directly to your existing data sources — your ERP, inventory system, or product database — and automatically publishes that data as live endpoints to PromoStandards, Sage, ASI, and Distributor Central.
The goal is simple: one true source of data that you maintain naturally, and have it trickle down everywhere automatically. Instead of updating multiple platforms separately — or being forced to push data somewhere you don't normally work — PromoLink meets you where your data already lives.
No manual uploads, no middleware to manage, no stale data.
PromoLink is built for promotional products suppliers who want to make their product, pricing, and inventory data available to distributors through industry-standard channels — without the burden of managing uploads, spreadsheets, or custom integrations themselves.
Most integration services expect you to push your data to them — through file uploads, FTP drops, or manual syncs. That puts the burden of integration, timing, and data freshness entirely on you. PromoLink works the other way around:
Most suppliers are live within a few weeks of kickoff. The timeline depends on:
We'll give you a realistic timeline during your discovery call.
You don't need everything perfect before reaching out, but it helps to have a general sense of:
We'll handle the technical heavy lifting from there.
Not sure where you stand? Take the survey — only 5 minutes and we'll help you figure out exactly what you need.
PromoStandards is the industry standard for data exchange between suppliers and distributors in the promotional products space. It defines a common format and set of endpoints — product data, pricing, inventory, order status, and more — so distributors can connect to any compliant supplier the same way.
Being PromoStandards-compliant means distributors can find, price, and order your products directly through their own systems without any manual back-and-forth.
Learn more at PromoStandards.org.
We currently support all published PromoStandards service types, including:
The specific endpoints enabled for your account depend on your setup and data sources. And as the standard evolves and new endpoints are introduced, we'll be ready to support them — you won't have to chase the changes yourself.
You don't need a PromoStandards membership to use PromoLink. However, to be listed on PromoStandards.org and discoverable by distributors through the PS directory, you'll need at minimum an Associate membership.
Your PromoStandards endpoints are published under a subdomain tied to your company. Typically it looks like promostandards.yourcompany.com, but this can be customized to match your branding or domain preferences.
We'll confirm the URL structure during onboarding.
That's more common than you'd think — and we can help. PromoLink is built to read from multiple sources simultaneously, so you don't need to consolidate everything before getting started.
We can connect to:
PromoLink is built to connect with a wide range of systems including common ERPs, PIMs, and inventory platforms used in the promotional products industry. During onboarding we'll assess your current stack and confirm compatibility.
If you're running a custom or less common system, we'll work with you to find the right connection method.
PromoStandards is an add-on, not a requirement. Each platform has its own data connection that PromoLink manages independently:
That said, adding PromoStandards opens the door to a much broader distributor audience and is worth considering as you grow. Learn more at PromoStandards.org.
Yes. Once your PromoStandards endpoints are live, PromoLink pushes your data to:
Your product data, pricing, and inventory become visible and actionable across all three without any additional work on your end.
You'll need to have (or create) supplier accounts with each platform you want to publish to. PromoLink handles the data connection and publishing — the platform relationships are yours to own.
If you're not sure where you stand with any of them, we can help you figure that out during onboarding.
Because PromoLink connects directly to your source data, updates flow through automatically based on your sync frequency. When your inventory changes, your pricing updates, or you add new products, that information propagates to all connected platforms without you having to do anything.
No re-uploads, no manual refreshes.
The exact fields vary by platform and endpoint, but typically include:
We'll map your specific data fields during onboarding to make sure everything publishes correctly.
When your integration is connected at the source, everything downstream stays accurate automatically. You're not managing a separate copy of your data or remembering to push updates. The moment something changes in your system, it's reflected everywhere PromoLink publishes.
PromoLink eliminates all of that by going straight to the source.
Data freshness refers to how current and accurate the information distributors see actually is. Stale data causes real problems:
With PromoLink, your data is as fresh as your source system — because that's exactly where we pull from.
Setup covers the full onboarding process including:
Pricing is based on your SKU count, the number of endpoints enabled, and the complexity of your data sources. We'll give you a detailed estimate after your discovery call.
Yes. After the initial setup there is a modest monthly platform fee — designed to be accessible for suppliers of all sizes, not just enterprise accounts.
It covers everything needed to keep your integration running smoothly:
Think of it as the cost of having a dedicated integration running 24/7 — without needing to hire anyone to manage it.
Absolutely. Many suppliers start with a core set of endpoints and expand over time. Adding new endpoints or connecting to additional platforms is scoped separately and can be done at any point after your initial launch.
Your data is published to the platforms and channels you explicitly authorize during setup. Pricing and inventory visibility follows the access controls of each platform (Sage, ASI, DC) and your PromoStandards configuration.
You stay in control of what gets published and where.
After go-live you have access to our support team for questions, issues, and changes. We monitor your endpoints and connections proactively, so if something breaks on the integration side we're typically aware before you are.
For larger changes to your data structure or new endpoint additions, those are handled as scoped requests.
Yes, and many suppliers prefer it. A common approach is to start with product data and pricing, validate that everything looks right across platforms, then layer in inventory and order endpoints.
We'll help you sequence the rollout in a way that makes sense for your team and your data readiness.
Book a 30-minute discovery call and we'll walk through your setup, answer your questions, and align on a plan.
Book a Discovery Call
.gif)